Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

The purpose of this research is to define the difference between leader and boss that is very marked by their way of acting that directly influences the result of organizational management. Method. Non-experimental explanatory research was applied to analyze the cause and effect of the behavior of the leader and the boss, in a meta-analytical review of the available literature and their connections between the leader and the boss with the JELY survey, to determine the characteristics of their behaviors were compared to determine significant differences and their effects for organizations. Results. The companies that have the best results are those that work as a team with leaders at the top, which does not happen with bosses who do not have a good work environment and do not always meet the goals. Discussion and Conclusions. A motivated staff with a leader at the head exceeds the proposed expectations, since the leader teaches how to reach the goal, unlike a boss who disposes and disposes the staff and does not provide the tools for its execution.

Cooperative Learning (CA) is based on the assurance that learners have that it is possible to learn as long as their classmates also learn under a form of association of learning experiences; in this way they strive to achieve shared goals. There is a reciprocal commitment to achieve the success of all. Working cooperatively means that each member of the team assumes a specific role and that they cooperate as a whole to obtain better learning results in the search for the common good. The objective of this article is to review the publications of the last five years on the contributions of CA as a learning strategy. In this scenario, the preparation of the review article begins with the investigation in four important databases: Scopus, Scimago, Dialnet and Scielo; where 75 published studies were selected, which after a meticulous review and careful analysis it was found that 31 coincide with the objective of the review. The methodology used was the bibliographic review, the instrument used was speedy and critical reading, and the results were recorded in an analysis matrix. Finally, with the review, CA was legitimized as a beneficial teaching-learning strategy in the various areas of knowledge.  

Social Media Marketing is a trend on the rise, which allows new strategies to be designed that will help meet the objectives of organizations. Within the field of construction, specifically architectural design studios, a Social Media Marketing plan allows you to directly reach the customer segment through the use of social networks. The purpose of this work was to carry out a Social Media Marketing plan to improve the brand positioning of the design studio “Arq. Pamela Flores”. The study is of a mixed nature, for which surveys were carried out on the defined sample, as well as an interview with the owner of the study. The methodology of the proposed plan for this study was carried out based on 3 phases. Firstly, a diagnosis of the own Social Media and of the competition was made, then the audience and the buyer person were defined, later the social networks on which to work were selected, as well as the most suitable content and, finally, proposed a plan performance evaluation plan. It was concluded that there is a weak brand presence in social networks, as well as poor management of competition in the digital ecosystem, represent a business opportunity to generate competitive advantages through these channels (social networks) increasing the scope, notoriety and degree of influence. in the target audience. The next step will be to direct the strategy towards a sustainable increase in sales, accompanied by the development of a personal brand. Keywords: social media marketing plan, social networks, social media, architecture and design, brand awareness

Search engine optimization (SEO)2 is a set of actions that allow to improve the ranking of a web page in search engines such as Google and as a key component of digital marketing become more relevant to search engines and useful for the user.  With the appearance of COVID-19, digital marketing and the e-commerce industry converged and grew vertiginously worldwide and in Ecuador.  This research is based on the identification and analysis of key ranking factors in Google. Through a qualitative methodology and in an analytical-synthetic process, SEO and digital marketing tools are applied to each page, and the results were evaluated through a statistical interpretation of the seven most prominent key factors that affect the positioning of the seven finalist companies of the e-commerce contest in the category retail in Ecuador 2021. In conclusion, the results made it possible to identify the key factors that affect the web positioning of e-commerce sites, and the statistical interpretation of the information related to these factors that help determine the current degree of optimization of companies and if they stood out.  or not in the top positions of Google.  It should be noted that SEO is constantly evolving, and it is recommended to continue with this good practice periodically.

The general objective of this scientific article is to analyze the lack of declaration of insolvency existing in the Ecuadorian legal system and the possible violation of patrimonial rights to the creditor. The problem arises because article 416 of the General Organic Code of Procedures establishes that when the debtor does not comply with the execution order ordered by the judge, only the presumption of innocence is contemplated, in this sense it does not occur as in other legislations, that if the debtor does not comply with the execution mandate automatically, in the first place the insolvency is declared by the court of the case, and secondly the debtor can immediately execute the debtor's assets. This problem has caused a lot of discussion because those affected are of the criterion, that their credit is not guaranteed. The methodology used was based on the qualitative approach and for this purpose a comparative analytical method was used, since in order to provide a solution to the problem, provisions of Colombian, Peruvian and Chilean legislation were consulted, in which if there is a precise solution in relation to the problem posed in this investigation. Finally, this article made a proposal to modify article 416 of the COGEP, in order to protect the rights of the creditor and to decree the insolvency of the debtor at the time of not complying with the execution mandate derived from the competent court

Searching for information on Google has become a common activity in the daily lives of users or consumers. The purpose of this research is to study the factors that affect the web positioning of Google in Toronto. To understand the importance of the factors that affect the positioning of a business on the web, the three results that appear in Google when you have a search criterion at the local level were analyzed. This research analyzes the locality of Toronto and with the keyword "personal injury lawyer Toronto", (lawyer for accidents and personal injuries in Toronto). A qualitative methodology was used to analyze specific elements of the three Google business profiles positioned by the keyword that appear on the first page of Google search. The Likert scale was used with a rating of 1 to 5 to analyze the relevance, distance and prominence of the firms, factors that Google recommends having a better local ranking.  In conclusion, the statistical interpretation of the results indicated that the legal firms positioned are: Neinstein, Diamond & Diamond and Preszler. Second, the prominence, distance, and relevance factors for each firm were thoroughly identified. Finally, distance, relevance and prominence are factors that do not work in isolation but together positively influence local ranking.

The present research work analyzed whether or not there was a correct application of the Ecuadorian Legislation in accordance with Articles 46 Transcendental attenuating circumstance and 293 Extralimitation in the execution of an act of service within the case No. 06282-2021-01091, and also considered what were the substantial grounds considered by the Court of Criminal Guarantees of Riobamba when issuing its sentence. As this is a qualitative, descriptive study, it is intended to provide a broader perspective on the use of firearms and other types of force used by the police officer Santiago Olmedo against the criminals on June 11, 2021; and through a documentary review of the sentence of case No. 06282-2021-01091, it is also considered what were the substantive grounds considered by the Court of Criminal Guarantees of Riobamba when issuing its sentence. 06282-2021-01091, it will be concluded with the observation of the correct application and severity of the norm, from the approach of the actions of the police officer in a criminal act, and the high degrees of violence that they are forced to handle by the criminals. It is concluded that there is an inaccuracy and lack of judgment, since the police officer made an inadequate use of force and exceeded the margins established by law and the regulation of the Legal, Adequate and Proportional Use of Force for the National Police of Ecuador, since there should be a fair treatment and rigidity of judgment for police officers.

Society is saturated with so much information and users need an incentive that can awaken their interest and desire to know something beyond a good or service. Currently, although all companies are presented as capable of satisfying our needs, consumers opt for that brand that presents an added value, generating engagement. This is where gamification comes in as a tool that offersand enhances motivation and gives experiences to users belonging to generation Z through features of games applied in four stages: attraction, interaction, retention, and monetization.  Therefore, this research used the interview with experts to obtain relevant information about the benefits of gamification as a tool and how it can be coupled in a digital marketing strategy, and then through the Discord instrument, structure a proposal of a gamified community  with the purpose of fulfilling the first two stages (attraction and interaction)  aimed at generation Z of the PUCE Manabí, ending with a focus group within the gamified server  managing to evaluate the behavior of people belonging to generation Z of the PUCE Manabí.  It was possible to implement a gamification strategy as a digital marketing tool aimed at Generation Z of the PUCE Manabí through the creation of communities in Discord. Therefore, gamification when using game features allows to increase user participation by motivating and granting experiences. 

The social media of the education sector has an accelerated evolution during recent times, especially since the covid19 pandemic, however, there are shortcomings in the application of marketing strategies. Preciselythis article seeks to determine a model of Social Media Plan for educational units, where appropriate digital marketing strategies are applied for the good management of social networks, based on the case of the U.E.G. V. (Giorgio Vasari Educational Unit).  In this article, through the analytical information of the digital platforms, the management of the social media of the institution under study and its competence was diagnosed. With interviews with the appropriate people of the institution, the qualitative data was obtained, the shortcomings were detected, and the appropriate strategies were designed for the proper functioning of the Social Media Plan to be implemented.  The results obtained indicate that educational institutions must improve their presence in social networks, since the metrics analyzed show little reach and growth in their platforms.    The demand of customers in the education sector requires the correct application of marketing strategies, which will allow the advancement of the digital world to go hand in hand with its growth and for the present case to position the Giorgio Vasari brand and make it a leader within the educational sector of the city of Portoviejo. 

The objective of this research work is to "determine the degree of customer satisfaction inthe vehicle sales process of the Nexum Nexumcorp corporation", the methodology appliedin the research is descriptive, correlational and with a qualitative-quantitative approach; the proper application of data collection instruments such as surveys structured by the sameorganization and the use of the SERVQUAL model for data processing, will help determinethrough dimensions (variables) the degree of satisfaction of customers and potentialcustomers seeking to have a new experience when deciding to purchase a vehicle; theresults obtained are satisfactory, which allows guaranteeing that the sales process isadequate, correct and the personnel is suitable and competent in the performance of theirfunctions; In addition, the results also allow identifying a shortcoming that is alsoimportant, such as the tangible elements (infrastructure), a result well below the generalaverage, which becomes a point of improvement that allows strengthening this low result.