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546,196 artículos
Año:
2005
ISSN:
1390-924X, 1390-1079
Soto Vidal, Laura
CIESPAL
Resumen
Las revistas rosa en torno al discurso de la intimidad de los personajes populares son un éxito rotundo desde su puesta en marcha. La prensa rosa irrumpe con fuerza en el mercado gracias a los poderosos grupos mediáticos. Da cuenta del caso español de la dura competencia. Existe un pacto de caballeros en la prensa rosa para evitar que la televisión la destripe.
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Año:
2005
ISSN:
1390-924X, 1390-1079
Hennessey Noguera, Germán
CIESPAL
Resumen
La comunicación inteligencia,la metacomunicación, el trabajo en equipo, las competencias comunicativas: la charla, la divulgación, el diálogo, la discusión, la competencia mediática son temas que se abordan en este artículo.
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Año:
2005
ISSN:
1390-924X, 1390-1079
Moix, Terenci
CIESPAL
Resumen
Cada generación tiene sus propios mitos, el autor se recrea en los recuerdos de tiempos pasados de la Francia y Barcelona, de los artistas, escritores, filmes, la música, los finos restaurantes, la comida, los años cincuenta y más.
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Año:
2005
ISSN:
1390-924X, 1390-1079
Jimeno, Miguel Ángel
CIESPAL
Resumen
La crisis de los medios ha llevado a que en cada entrega, por una suma extra, se entregue una revista, suplemento, DVD, libros, etc. Estas promociones generan márgenes relevantes y apoyan la circulación permitiendo ganar dinero, pero confunden entre información y mercancía. Las ofertas para los lectores tienen como finalidad conseguir más suscriptores.
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Año:
2005
ISSN:
1390-924X, 1390-1079
Pertile, Damián Alberto
CIESPAL
Resumen
Presenta cuatro casos judiciales mediáticos paradigmáticos en Argentina, que muestran la necesidad de que exista la figura del vocero judicial en entorno en que los medios comunican incorrectamente, produciendo confusión. Debe haber comunicación entre los tribunales y la sociedad enfatiza.
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Año:
2005
ISSN:
1679-3951
Rajah, Rasiah
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
Resumen
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Año:
2005
ISSN:
1679-3951
Figueiredo, Paulo N
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
Resumen
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Año:
2005
ISSN:
1679-3951
Zouain, Deborah Moraes; Torres, Luciana Silva
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
Resumen
A great deal has been written about social inequality in less developed countries and about the lack of ability of the State to guarantee civic rights to all the individuals to whom it owes this commitment. It is claimed that it was the rapid development of microinformation technology that guaranteed the intensification of globalization and led to the increase in social inequality among countries and within nations, in a knock-on process of conflict. Parallel to this movement, new forms of human organizations have arisen in Brazil setting out to collaborate with the State in the mobilization of socio-economic sectors. The purpose is to redress the civic rights of excluded individuals, mainly by means of civil associations that comprise the Tertiary Sector, and of company incubators usually originating in universities and research institutions. In this discussion, the inclusion concept becomes broader in scope, as it is no longer sufficient to guarantee education, health and income. What is needed is motivation towards reflection, initiative and autonomy, in what many have called human entrepreneurship. The idea was to make a clean break with the Fordist paradigm (Tenorio: 2000) of the beginning of the twentieth century, mainly with respect to work relationships, and to conceive of new forms of organizations to cater to genuinely Brazilian characteristics of development. These new models were based on American models of social and economical entrepreneurship, but with due critical appropriation achieved in the sociological reduction by Guerreiro Ramos' (1965). There have been many thwarted attempts, however, a lot of these organizations follow a successful path, which at least leads to the creation of new job openings, which is the first step on the road to social development. This work presents an analysis of the innovations in work relationships allegedly to be found in company incubators.
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Año:
2005
ISSN:
1679-3951
Judice, Valéria M. M.; Silva, Sandro Márcio da; Baeta, Adelaide M. C.
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
Resumen
This paper seeks to contribute to the biondustry policy-making process in Brazil. It analyzes and integrates results of two projects carried out in 2004: an updating study of the bioindustrial evolution in Minas Gerais State during the period of 2001-04 and a survey on international bioindustrial policy. Two empirical results of the first study are reviewed as potential opportunities for application of standard international policy instruments, as observed in the survey. The investigation considered a sample of 42 biotechnology companies out of a group of 75 operational companies in the state of Minas Gerais. The research shows an evolution from 2001 until 2004 that includes a slight decrease in the number of companies. At the same time, it shows the upsurge of new entrant companies with higher technological potential, innovative capacity, international standard products and venture capital investments. In terms of internationalization, increased biondustrial exports were found as well as "intention to export more in the future" and enhanced abilities to sell abroad. The article summarizes such opportunities and suggests instruments for supporting public policy aiming to promote the international competitiveness of the Brazilian bioindustry .
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Año:
2005
ISSN:
1679-3951
Ribeiro, Simone de Abreu; Andrade, Raphael Medina Gomes de; Zambalde, André Luiz
Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
Resumen
The process of diffusion of new technologies has transformed the current managerial scenery, threatening the survival of companies promoting promotes new markets, and making accumulated competences obsoletc. To face new challenges, therefore, companies draw on the technological innovation to capture markets and to create competitive advantages. However, despite of such effort, government support is also necessary. The present article is based on a case study of the innovative municipal district of Santa Rita do Sapucaí, in the Southeastern state of Minas Gerais, part of the “Electronics Valley”. The article aims at generating understanding of the Role of government of the government in promoting technological innovation in an incubator of companies. The research concludes that the partnership between government and the incubator of companies can be an attempt to softening the problem of structural unemployment in Brazil, besides providing advantages for the sheltered companies and for the economy of the area, once it produces research and economical and social development.
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