Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

This study focuses on analyzing the factors that impact the visibility and positioning of ESPOCH's graduate follow-up and job placement system in order to determine effective dissemination strategies in digital channels. The relevant variables that influence the effectiveness of digital marketing to position a product were examined, specifically in the case of a system aimed at polytechnic graduates. The methodology is mixed at a descriptive level, using an online survey applied to a sample of 316 graduates, it was possible to determine the level of positioning of the system. In addition, the results obtained allowed identifying the appropriate channels to implement digital marketing strategies, such as SEO, social networks and email marketing. The main findings reveal that the lack of digital dissemination has prevented the system from reaching its target audience, which highlights the importance of digital marketing to position the system by designing digital strategies adjusted to the preferences of polytechnic professionals. In this sense, it is concluded that the implementation of a digital marketing plan can significantly improve the system and ultimately contribute to the successful job placement of polytechnic graduates.

The proposal of a logistics management model for the company Tramaco Express located in the city of Riobamba aims to design a logistics management model to improve the distribution process of the company. A diagnosis of it was made, through a qualitative-quantitative approach, the instruments and techniques used were surveys and interviews. It was possible to know the problems that the company has, being one of the main ones the delay in delivery times, information was also collected about the personnel that works in the company to know their functions. With the data collected and once the processes were characterized, the proposal was prepared based on the development of a 5-stage model, consisting of flow charts and check lists for the different processes that the company has. This seeks to improve and optimize management. The model contributes to improving the logistics processes of the company, allowing all activities to be carried out in the best way and in an efficient and effective way, thus fulfilling all the objectives set.

Over time, economists have taken on challenge after challenge; however, they have not been indifferent to the new demands of society over time. The purpose of this study is to know the perspectives, assessments and interests of employers and groups regarding the professional and work performance of Peruvian economists. A qualitative study was carried out through surveys applied to 15 companies of economists from the Universidad Nacional Mayor de San Marcos. The results show that users are looking for professionals with a training that adapts to the permanent change in society, specialization and the use of new technological tools for their professional development, without losing the essence of what it is to be an economist. This study concludes that employers value more that economists have knowledge of technology and mastery of their specialty, and that in light of these results, the improvement of specialization courses in the curricula should be taken into account, especially a improvement in soft skills and use of technology.

This article seeks to analyze the economic effects of COVID-19 in the hotel industry in Quito considering that, as of February 2020, the first case was detected, however; its effect began to be observed in March 2022, generating a significant decrease in the arrival of tourists to Quito, affecting the hotel industry and the economy of its actors that comprise it; for which the trend of the years 2007 to 2019 was analyzed through the application of a time series model with intervention allowing to predict the behavior of the arrival of tourists to Quito during the last quarter of 2022 and the entire year 2023; With the applied methodology, robust results are obtained, indicating that the SARIMA(1,1,1)(2,0,0,)[12] model with intervention generates the most reliable estimates under the effect of COVID-19 for the last quarter 2022 and the entire year 2023, concluding the different trends generated with the analysis of the data corresponding to the arrival of tourists to Quito between the years 2019 and 2022.

El presente artículo tiene como objetivo mostrar la evolución del desarrollo de agentes inteligentes capaces de jugar juegos de tablero. Se muestra una breve revisión histórica de los agentes que se han desarrollado para diversos juegos y se describe el agente AlphaZero, creado por DeepMind, el cual hoy en día es el agente más avanzado en esta área es capaz de vencer a campeones humanos en el juego de Go, el cual se considera el juego de tablero más complejo que existe, incluso más que el ajedrez. De igual manera, se da una discusión sobre el paso natural que seguirán los agentes jugadores debido al éxito de AlphaZero y al surgimiento del paradigma de General Game Playing, el cual busca la creación de agentes capaces de jugar cualquier juego de tablero sin ninguna intervención humana.

The work of people towards a company represents rights and duties, but it should also be considered as a retribution of comfort and delivery in two ways so that both parties consider a fair treatment and meet the needs. This is why one of the indispensable factors in a work environment is to have a good working environment, adjustments, training, recognition and benefits that are part of the emotional salary that complements the economic compensation. Therefore, being a company recognized or certified nationally by GPTW generates an attraction in the market of personnel, better trained and with more developed skills and aptitudes for a more effective and efficient work, but is it really a company that internally generates satisfaction or sense of belonging in its collaborators?

This research analyzes the relationship between organizational culture and the loan portfolio recovery process of an Ecuadorian credit institution, a non-experimental design was used, whose type of research is descriptive, structured surveys were used in the “Cooperativa de Ahorro y Crédito Crecer Ltda”. to evaluate the study variables. In the data analysis, non-parametric tests such as Wilcoxon and Friedman were applied to determine the differences between the variables, it is established that the recovery of the loan portfolio is not only linked to the organizational culture within an entity, but external factors that determine the state of the environment in which the entity and the clients relate to each other should also be considered. It was concluded that organizational culture is a critical factor that must be considered in the design and implementation of effective credit recovery processes in financial companies. The recovery of the loan portfolio should be understood under a criterion in which if there is no favourable environment, the productivity of entity, and the capacity of clients to meet its obligations will be reduced.

Este dossier coordinado por el editor invitado Álvaro Acevedo-Merlano, permite plantear la discusión sobre el pluralismo en el ámbito de la bioética y su posible aplicación global. Estos análisis e investigaciones se adhieren a los de otros números especiales, que han tenido el espíritu de mostrar las tensiones entre las visiones pluralistas y universalistas en aspectos tan relevantes como la salud (Vol. 20 Núm. 2 del 2021) o el constitucionalismo (Vol. 21 Núm. 1 del 2022), entendiendo que estos procesos emergen de dinámicas interculturales e inter-locales. En tal sentido, estos dossiers invitan a pensar, no solo la necesidad del pluralismo, sino que además plantean los retos de lograrlo en lo referente a los sistemas de salud, jurídicos o en este caso bioéticos.  

VOLUMEN 21 N° 1, 2 y 3 DE 2022 / e-ISSN 2389-7872