Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

En este número 30 de NovaRua, se muestran planteamientos, metodologías y hallazgos en temas del liderazgo e innovación desde la complejidad, pero también de un liderazgo desde la virtualidad frente al desempeño organizacional; se realizan recorridos desde teorías clásicas a enfoques contemporáneos que sugieren ambientes óptimos y de sostenibilidad; se estudian dimensiones críticas en comportamientos de riesgo; se realizan aproximaciones a formas de victimización en perspectivas de gestión; así como características que impactan la evaluación de las experiencias. Todas estas temáticas presentes en este número de la Revista Universitaria para la Administración, siendo este un espacio de difusión de la producción científica en las ciencias administrativas y de las organizaciones, que ofrece la alternativa de publicación para los diferentes actores de Instituciones de Educación Superior.

Sounds, in a given context, influence the quality of life of its inhabitants. When these sounds cause discomfort to the user and/or affect their health, this is known as noise or acoustic pollution. The soundscape allows us to evaluate this sound context, using it as a tool for conservation, valuation and awareness of the environment, achieving the quality of the habitat. This work deals with the study, from a qualitative approach, on the perception and attitudes of the inhabitants regarding the environmental noise problem in San Miguel de Tucumán. Closed, face-to-face surveys were carried out on site to inhabitants, users and passers-by of the different areas, inquiring about different perceptual and experiential aspects of the different urban axes. From the data obtained, the importance attributed to noise, the level of awareness of the phenomenon, its causes and various effects were determined.

The present article explores and analyzes the educational benefits, professional challenges,and ethical consequences of implementing artificial intelligence in the current educationalcontext. It seeks to understand how artificial intelligence has won space like an innovativeeducational resource both inside and outside the classroom; starting from assisting teachersand students, supporting learning processes, and the leadership of educational actors in theuse of this technology. For this reason, this research proposes a qualitative methodology ofdocument analysis and diagnostic of artificial intelligence software that can help andcontribute to the teaching-learning process. The analysis of concepts and theories related toartificial intelligence, as well like specialized programs of this type of technology applied inthe educational context, allowed understanding of the benefits and challenges, how to help inthe planning processes and assist teachers with educational needs, or support in the resolutionof learning problems in students. It also determines some of the ethical consequences of itsuse and application in the processes of knowledge transmission and construction, promotingthe proper and moderate use of this technology without falling into dependency on it,especially in today's world where technologies like the Internet have changed the wayeducation is conducted, hence the importance of analyzing and exploring the use of artificialintelligence in education.

This systematic literature review analyzes the state of the art in the use of artificial intelligence (AI) for sales forecasting in various sectors. Applying the PRISMA 2020 approach, 1,042 records were initially identified in high-impact scientific databases, of which 25 studies met all inclusion criteria after a rigorous selection and evaluation process. Qualitative and quantitative analysis reveals sustained growth in the adoption of AI techniques, with a particular emphasis on recurrent neural networks, deep learning models, support vector machines, and hybrid approaches. Results show significant improvements in predictive accuracy compared to traditional models, although challenges related to data quality, replicability, and model interpretability remain. Key methodological gaps, practical implications, and future research directions are also discussed, with an emphasis on the development of explainable models validated in real-life business contexts, especially for SMEs in emerging markets.

This research proposes an innovative methodological approach for analyzing artistic-visual ecologies in the digital environment, understood as dynamic systems where the production, circulation, and resignification of images converge within specific cultural contexts. Although the focus lies in the fields of expanded photography and post photography, the proposed framework is applicable to multiple manifestations of contemporary digital culture. The research outlines a path that articulates concepts such as polymedia, media ecology, and the theory of the virtual image, with the aim of constructing a flexible and transversal methodological framework. Among its main contributions is the analytical model of the organic flow of the digital image, based on the digital ecosystem approach by José Català, Lev Manovich's theories, and contemporary netnographic perspectives. This approach enables the mapping of transformations in digital visuality and their impact on artistic creation processes in Latin America.

The essay manages to cover the study about critical thinking from the perspective of North American theorists and how they link this area of knowledge with educations from a very early age in individuals. Also, it makes a brief passage though ancient philosophy to emphasize how at that time scholars of these areas questioned whether it existed, but above all, about the context the surrounded them, without the term critical thinking having been used at that time. Them, this essay included different theoretical positions on digital critical thinking review the fallacies that are most common in digital media spheres and the communication skills. The main goal in the essay is explain the importance of developing the critical thinking in digital environments but also highlights this is not a casual or isolated event it has to be compenetrated with educations in all their lives so that it is an intrinsic faculty, which does not allow them to be manipulated.

We offer a critical review on the process through which Benito Juárez García Welfare Universities were founded starting in 2019 during Andrés Manuel López Obrador period (2018-2024). The objective of the work consists of analyzing the basic foundations that served as the basis for their institutionalization. In order to carry out the exercise, a qualitative strategy was used, through the analysis of official documents and newspaper studies, whose inputs allowed us to reflect on the emergence and complexity of the expansion and development of this institution; We found strong deficiencies in the model that promised to massify the right to education and instead retained an educational model very similar to the previous ones, which maintains a centralist structure, poor working conditions and many structural limitations, which have aroused from student and teacher protests, to criticism from education specialists and public opinion on the lack of compliance with its main objectives.

Crime in Mexico has been a persistent problem since the federal government declared a war on drug trafficking in 2006. The hugs, not bullets policy, promoted by former President Andrés Manuel López Obrador (2018-2024), attempted to address the roots of violence with a more social and less repressive approach. However, the rates of homicides, femicides, and murders of journalists reached alarming levels. The objective of this study is to investigate the causes and consequences of crime in Mexico focusing on this strategy, analyzing its impact on the reduction of violence, citizen perception of security, and the social reintegration of criminals. A mixed methodology was used, combining a hermeneutic analysis of official texts and descriptive statistics of serious crimes, collected from sources such as INEGI, SESNSP, and NGOs such as Article 19. The results show that the strategy did not reduce crime, with intentional homicide rates remaining high. feminicides and murders of journalists, and the perception of insecurity. In addition, social reintegration programs were insufficient due to a lack of resources and comprehensive approaches. As conclusion, the hugs, not bullets strategy had little effect due to problems such as poverty, marginalization and corruption.

News coverage of the climate crisis has an undoubted impact on public perception. Through this essay we start from a generic explanation of the phenomenon analyzed to explore its representation in the journalistic field. Due to its complex nature, the climate crisis presents several difficulties in accessing the information agenda, resulting in an account of the events marked by an intermittent presence and a biased focus. However, from the academic and professional spheres, different narrative proposals have been promoted that allow these shortcomings to be overcome and promote social adhesion to the struggle. This communication presents some of the most notable and summarizes the main points of improvement to promote journalism in transition, in which the backbone is situated around the solutions available to the citizen, impelled to act by a continuous and close story. To conclude, the new challenges that have arisen from the popularization of social networks are exposed, such as obstructionism, misinformation and hate speech towards public representatives who, through their policies, try to mitigate the effects of the crisis.