Búsqueda por:
546,196 artículos
Año:
2023
ISSN:
2183-5594
Bernardino, Susana; Coelho, Magda
ISAG – Instituto Superior de Administração e Gestão
Resumen
Purpose: The creation of a social entrepreneurship initiative presents a huge potential in terms of creating social value. In addition to contributing to solving a social problem, it also allows for the creation of jobs in society. This research aims to analyze the main motivations that accompany the decision to create a social entrepreneurship initiative, as well as the potential that social entrepreneurship has for job creation, especially self-employment.Methodology: The research has an exploratory nature, based on a qualitative methodology. Primary data collection was carried out through semi-structured interviews with five social entrepreneurs in Portugal.Results: The results obtained indicate that the creation of the social initiative was essentially triggered by the recognition of a market failure and need for social intervention. The research indicates that the most relevant motivations for creating the social entrepreneurship initiative are related to pull factors, namely altruism, passion, desire for innovation and exploitation of the identified opportunities. Although it was not an explicit purpose in the creation of the initiative, there is a positive impact in terms of job creation, allowing social entrepreneurs to develop their professional activity in a full-time manner, while contributing to the resolution of the social issue previously identified. Job creation in society, although not being a main purpose, is seen as positive by social entrepreneurs.Originality: The article has contributed to broadening the knowledge on the motivations for the creation of a social entrepreneurship initiative, an area that, although relevant, still needs further development. The article also explores the potential of social entrepreneurship for job creation.Keywords: Social Entrepreneurship, Motivations, social entrepreneur, Employment, Self-employment. DOI: https://doi.org/10.58869/EJABM006
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Año:
2023
ISSN:
2183-5594
Maciel, Emily Tavares Pessoa; Cunha Callado, Antônio André
ISAG – Instituto Superior de Administração e Gestão
Resumen
Purpose: Faced with the need to obtain competitive advantages and to expose greater market values, companies have resorted to interorganizational relationships, this research purpose identify how the interorganizational relationship works, focusing on the trust, between a large company that produces disposable items and companies in their network, which work together, analyzing whether there are mutual relationships of trust between organizations.Design/methodology/approach: The research represents an explorative case study with an application of a qualitative methodology, namely with the use of semi-structured interview and discourse analysis.Findings: Study revealed that organizations need for trustwith their business partners, considering it mutual and indispensable. The superior tone of voice, in relation to the position of the organization was also perceived, through the analysis of the interviewee's discourse. There was also a fear of the possible dependence that may occur when there are relationships with only one supplier.Practical implications: The findings suggest that there is a need for good relationship, promptness and trust for the companies that relate to succeed in the market.Originality/value: This study contributes to literature by interorganizational context and the trust relationship, increasingly important for organizational dynamism and the unbridled need for interorganizational relationships.Keywords: Organizations, Trust relationship, Interorganizational relationships https://doi.org/10.58869/EJABM008/SI01
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Año:
2023
ISSN:
2477-9024
Guillén-Pujadas, Miguel; Gutiérrez-Aragón, Óscar; Fondevila-Gascón, Joan-Francesc; Vilajoana-Alejandre, Sandra
Universidad Internacional del Ecuador, extensión Guayaquil
Resumen
Consumers of passenger transport services in tourism vehicles were affected in their consumption habits during the time of the COVID-19 pandemic in Spain. The research establishes consumption preferences and generates a user profile differentiated between consumers of taxi or ride-hailing services. The applied methodology uses quantitative statistical and multiple correspondence analysis on the results of a survey with significant non-probabilistic purposive sampling. Through these analyses, the profiles of the different users have been approximated to the preferred mobility solutions. The results highlight the predisposition of citizens to use private vehicles rather than public means of transport, followed by taxis and ride-hailing service. Also, the large percentage of users who have used the taxi and ride-hailing service in the last year is also noted. The multiple correspondence analysis allows us to differentiate those users who prefer to use the taxi, the raid-hailing services or who, on the contrary, do not have a clear preference. It is concluded that self-employed users, employees, and older people tend to use taxi. Students and younger people prefer ride-hailing services. Finally, we find users from both subsets who have used the service at some point in an annual period.
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Año:
2023
ISSN:
2477-9024
Morales-Santillán, Santiago Rubén; Peralta-Herrera, Tatiana Katerine
Universidad Internacional del Ecuador, extensión Guayaquil
Resumen
Currently, formative research has become a necessity that every university must meet in order to offer society competent professionals in the field of their specialty and research, capable of contributing to the solution of different problems. In this sense, the objective is to analyze the scientific studies that exist on research seedbeds in South American universities, in order to focus attention on their operation and impact on the research skills of undergraduate students; from a systematic review of empirical articles, with its own methodology, published in Scopus, Web of Science, Scielo, Google academic, RIED, Eric databases. After identifying the 234 general studies that met the initial inclusion criteria, those that had among their object of study the research seedbeds in South American universities, within the framework of formative research, were selected; from them the final analysis sample was derived, composed of 12 studies that addressed this topic in a central way. Among the main results is the scarcity of publications on research seedbeds as such, but in order to achieve the objectives of the study, the search was expanded as formative research in South American universities, deepening its analysis in the strategy of research seedbeds. In all the scientific production found, the importance that they have to manage and develop research competencies in university students is highlighted, leaving in evidence the need for their implementation in universities.
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Año:
2023
ISSN:
2477-9024
Mamani-Guzmán, Carlos; Palacios-Sarmiento, Tania Yolanda; Priori-Flores, María Belén; Tellez-Pérez, Anisleydi
Universidad Internacional del Ecuador, extensión Guayaquil
Resumen
The objective of this article was to determine the impact of organizational commitment (CO) and job satisfaction (SL) on the job performance (DL) of workers, through a bibliographic review, analyzing, understanding and interpreting the information obtained from different articles. research, carried out in various labor, occupational and professional sectors. The study was aligned to the interpretive-hermeneutic paradigm, where the interrelationships of the constructs (CO, SL and DL) were described, analyzed, understood and interpreted. The research tends to a mixed approach (quantitative and qualitative), since the description, understanding and interpretation of the bibliographic review on the variables under study was carried out, through the use of bibliometrics. Regarding the methodology, the documentary research method was used. For the search and selection of scientific literature, Scopus was used as a bibliographic manager and bibliometrics for the study of scientific publications and whose unit of analysis is the scientific article. The results, based on a sample of 92 articles, during the last 19 years, that the number of published studies and citations has increased progressively. Additionally, the results reveal the positive impact of the CO and SL variables on the DL, in the same way, the mediation of the components of the commitment and satisfaction of the employees for the continuous improvement of their performance at work; This implies achievement of a positive reputation, prestige and organizational or business image, in short, organizational behavior with sustainable development.
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Año:
2023
ISSN:
2477-9024
Vizhñay-Criollo, Juan Pablo; Farfán-Pacheco, Pablo Cornelio
Universidad Internacional del Ecuador, extensión Guayaquil
Resumen
Currently, academic innovation is required to achieve the proposed objectives and improve student performance; thus it is presented in a descriptive research with a correlational design, a non-experimental and cross-sectional study in which it was sought to implement cooperative learning as a didactic strategy to improve the academic performance of students in the eighth year of Basic General Education, parallel B, in the area of Language and Literature of the Cumbe Educational Unit of the City of Cuenca-Ecuador. For the collection of information, documentary analysis was used and the application of questionnaires as a technique, in addition, the before and after of the innovative experience were analyzed. The population that was used was 32 students, which is the entire enrollment of the eighth "B". The results show an improvement in the academic performance of the students included in the research linked to their interaction with variables such as interdependence, teamwork and self-assessment; improving camaraderie, reducing fights and varying the grade point average from 7.92 to 8.33; Therefore, the use of this type of strategies is recommended to improve the results in the educational process in any academic institution.
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Año:
2023
ISSN:
2477-9024
García-Ramos, Taryns Elizabeth; López-Brunett, Ana Luisa; Wright-Garzón, María Rosa; Varas-Espinoza, Nury
Universidad Internacional del Ecuador, extensión Guayaquil
Resumen
This work aims to make a bibliometric analysis of the variables: change management (CM) and knowledge management (KM), in addition to determining the trend or evolution of both in the field of research, likewise, it aims to identify the volume of production of articles under this context and the significant contribution for the next investigations. Based on this analysis, an attempt is made to find the relationship that exists between both variables, since their fusion and interaction allow solving difficulties that organizations face regarding the dynamic and constantly changing trend presented by the economic, social, and technological context of the present century. The results of this analysis are based on a sample of 118 articles and information related to a period of 27 years is considered, where a downward trend in publications is observed from the period 2010 to 2014 to date, on the other hand; the tendency to cite these sources has been maintained since 2015. Other important aspects that demonstrate the results through the graphs is the identification of the most significant characteristics of scientific production, the countries that have the most publications and the articles that are most widely read. have cited in the last 10 years. This study identifies the need to create more content or increase scientific production that includes the CM and KM variables to consolidate the theoretical basis that provides more information for future work that contextualizes the demands of this century.
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Año:
2023
ISSN:
2477-9024
Güere-Carbajal, Carolina Vanessa; Yangali-Vicente, Judith Soledad
Universidad Internacional del Ecuador, extensión Guayaquil
Resumen
The purpose of the research work was to analyze the quality of perceived service and customer satisfaction in the Lima Centro de Caja Municipal de Sullana 2022 agency, with the objective of establishing the relationship between them, from there arises how fundamental it is when an entity of the financial system or another sector provides a quality service in order to immediately transcend customer satisfaction. The methodology used was a quantitative approach, basic type, design or non-experimental form, correlational descriptive level and cross section. The technique used in the data collection was the survey and it was carried out through the questionnaire measuring the quality of perceived service and customer satisfaction, servqual adapted for the agency Lima Centro de la Caja Municipal de Sullana during the year 2022, it was applied to 120 customers for convenience. It was concluded that there is a good and positive relationship (Spearman's correlation coefficient r= 0.738) between perceived service quality and customer satisfaction. Finally, with the result obtained from this investigation, it was concluded that the organization will be able to make decisions that improve the service offered through the perception of these and manage to exceed customer expectations, and with it, customer satisfaction, generating value for the organization.
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Año:
2023
ISSN:
2477-9024
Castro-Analuiza, Juan Carlos; Pazmiño-Chimbana, Victoria Micaela
Universidad Internacional del Ecuador, extensión Guayaquil
Resumen
Advertising messages elicit emotional reactions in consumers. Attempts have been made to explain how advertising works within affective processes and the central position that information selection takes in consciousness. These breaches arise when examining emotions in advertising, especially in advertising's digital environments and media. Therefore, the objective of the research was to inquire into the digital advertising scenes of "Origen Ambateño 2022" from the facial expressions of the basic emotions that most attracted the audiences' attention. A quantitative approach, descriptive level, and Neuromarketing context were used, using the AffdexMe tool for university students of both sexes. As the main results, the emotions of joy and surprise were the most significant in the scenes. However, the most significant negative emotional state was disgust. However, disgust, anger, fear, and sadness presented low activations between the ascents and descents in each scene. The "Origen Ambateño 2022" campaign generated more positive than negative emotions. So, its benefits are reflected in the fact that digital advertising is more remembered by the audience, promotes, and encourages the consumption of local products, and makes visible all the productive capacity and territorial wealth.
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Año:
2023
ISSN:
2477-9024
Amazo-Velásco, Freddy Miller; Suárez-Molina, Verónica Johana
Universidad Internacional del Ecuador, extensión Guayaquil
Resumen
The objective of this research was to analyze and reflect on leadership in the educational context. In this way, for the analysis, the implementation of a qualitative approach and a hermeneutic design was addressed, which allowed, based on the recognition and reflection of the theoretical contributions of different authors, to make a theoretical approach to the definition of the educational leader in a changing context. and permeated by cultural transformations due to changes in social dynamics and people's lifestyles. So then, this article presents a new vision of reality, which proposes to broaden the horizon and lines of action of the transforming teacher leader, who seeks to analyze different paradigms not only in science, but also in the social context. For the analysis, the contributions made by Viktor Frankl were also considered, who reaffirms the presence of a spiritual existence in the human being, which helps him to evolve the sense of responsibility, to find answers to the different questions that arise in the transformative teacher leader, who must possess skills that allow him to transform and transcend, to promote and establish values such as coexistence, participation, respect and commitment, for himself, for his students and other educational actors. Finally, the leader must have the ability to plan, manage, lead and evaluate the educational process at different times and circumstances.
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