Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

  Research on digital political advertising in Mexico is in an exploratory stage, without literature that addresses the consequences of persuasive digital communication, both posted in general and those are expressed on digital platforms, as a consequence of the two-way dialogue between content and users. In international literature it is observed that during political races interactions within digital platforms increase because of emotional and identity content, where negative and attack content usually generate engagement and negative emotional reactions in users. The aim of this research is to delve into the consequences of negative political advertising in terms of its ability to provoke greater interactions and a higher degree of engagement in users. The digital political advertising broadcast during the governmental electoral process of the State of Mexico in 2023 was analyzed, coding it for its negativity and attack tactics. Likewise, user reactions and comments from each spot were recovered to calculate the engagement generated by each of the recovered pieces. Finally, the analyzed negativity variables and the engagement metrics were linked, using Mann-Whitney u for the statistical significance of these relationships. It was found that negative pieces generate greater interactions compared to positive ones, and more views, but a lower level of overall engagement. It is concluded that the negative attack spots are the most viewed and commented on than the positive ones, and that the spots based on direct attacks are more shared, that is, they have greater support from users.

The aim of this essay is to present a series of reflections on the relationship between emotions, political discourse and the configuration of the public sphere based on the last vice-presidential debate in the context of the Argentinean electoral campaign of 2023. Lately, emotions have become an object of particular interest for social sciences and humanities oriented to investigate contemporary political communication crossed by the logics of polarization and mediatization. We argue that the link between emotions and politics constitutes a preponderant place to observe the way in which different party formations mobilize affective configurations as devices for the regulation of the public sphere. Starting from the case of Victoria Villarruel, as vice-presidential candidate and activist for the “complete memory”, we will reflect on the discursive strategy that appeals to the figure of “victim” to dispute with affective configurations previously established by human rights organizations.

The consolidation of social media has reshaped political communication strategies, compelling parties to adopt new languages and formats to connect with audiences—particularly younger ones. This study analyzes how Spain’s main non-separatist parliamentary parties (PP, PSOE, Sumar, and Vox) use the social network TikTok, focusing specifically on their appropriation of trends and viral videos. Through a mixed-methods approach that combines quantitative content analysis of 1,299 videos published between January 1, 2024 and January 1, 2025 and qualitative interviews with the parties’ social media managers, the study identifies usage patterns, thematic strategies, and peaks in activity. The results show that Sumar and Vox are the parties that most actively integrate viral formats into their communication, albeit with differing approaches. A correlation is observed between increased posting activity and high-impact political events, such as the processing of the Amnesty Law—a topic of particular public interest in Spain during 2024. While the PP centers its strategy on a negative discourse targeting the Prime Minister, Pedro Sánchez, PSOE and Sumar favor a predominantly positive tone. The study concludes that, although TikTok use in Spanish politics is growing, it remains an experimental field in which parties on the ideological extremes show greater adaptability to the platform’s native language.

El ensayo reflexiona sobre la violencia en la vida cotidiana situando la comunicación, mediática e interpersonal, en el centro del análisis. La comunicación se presenta simultáneamente como proceso debilitado por la violencia y con potencial facilitador para resolver los problemas que esta genera. Aunque la investigación sobre medios de comunicación y violencia cuenta con una larga trayectoria en el ámbito académico, son menos frecuentes los estudios sobre la comunicación interpersonal cotidiana y su papel en la reproducción o erradicación de violencia. Entre las preguntas que guían el texto destacan: ¿hasta qué punto la violencia estructural del entorno debilita la comunicación entre las personas? ¿Cómo la violencia mediática incide en nuestra comunicación diaria? ¿De qué manera estas formas de violencia modifican conductas y obstaculizan la capacidad de comunicarnos de forma sana y efectiva? El trabajo busca aportar al debate sobre la relación entre comunicación y violencia en la vida cotidiana, integrando perspectivas de la sociofenomenología, la sociología de las emociones y el Giro Afectivo en ciencias sociales. Sin ofrecer conclusiones cerradas, se señala que, en las manifestaciones cotidianas de la violencia, la comunicación es simultáneamente canal, medio y producto: actúa como vehículo de reproducción de la violencia y como mecanismo de normalización de emociones negativas —como el miedo o el odio— derivadas de las violencias experimentadas. Esta doble condición convierte a la comunicación en un elemento clave para comprender cómo la violencia se inserta, se perpetúa y puede ser desafiada en la vida diaria.

El presente trabajo denuncia el auge indiscriminado de estudios bibliométricos de baja calidad que, aprovechando la accesibilidad de bases de datos como Web of Science o Scopus y el uso de herramientas automatizadas, proliferan en revistas científicas de diversas disciplinas. Esta tendencia, facilitada por la ausencia de conocimientos especializados de los revisores de revista y por el interés en incrementar rápidamente la productividad académica, ha derivado en la publicación de investigaciones metodológicamente pobres, con escasa elaboración conceptual y valor analítico limitado. Frente a este panorama, los autores reivindican la bibliometría como un campo de alta especialización que exige comprensión teórica, competencia metodológica e interpretación crítica de los datos. Con base en estos principios, se propone una aproximación metodológica para valorar la complejidad de los estudios bibliométricos a partir de seis dimensiones: tamaño de la población, origen y fuente de los datos, forma de recolección, grado de normalización, tipos de análisis empleados y herramientas utilizadas. Esta perspectiva metodológica pretende ofrecer a editores e investigadores un marco para identificar investigaciones sustantivas y distinguirlas de aquellas realizadas con poco esfuerzo, criterio y contexto teórico.

The rise of TikTok has prompted journalists and media outlets to experiment with its short-form video format. The main goal of this paper is to analyze the presence, activity, and narrative strategies of Spanish local media on TikTok between 2021 and 2024, noting that at the start of this period, only 2.83% of 705 Spanish local newspapers had active profiles on TikTok. Content production was limited and inconsistent, with many profiles remaining inactive for long stretches. Non-journalistic content, such as advertising and humor, was mixed with journalistic posts, events, and social news. Most publishers have struggled to adapt to TikTok’s format, often relying on static images or repurposing existing content. However, some have employed innovative strategies like satire and collaborations with local creators. Limited resources and an aging audience were identified as potential obstacles. A comparative analysis updated in December 2024 showed mixed results: some media outlets have maintained or grown their presence on TikTok, while others have stagnated or exited the platform. The study concludes that TikTok presents both opportunities and challenges for local journalism, as it requires resources, creativity, and adaptability to attract younger audiences. This involves engaging a global audience with content of local interest and informing emerging viewers who now depend on this platform as their main source of information.

El objetivo del presente estudio es analizar la evolución y las características de la producción científica iberoamericana publicada en las principales revistas internacionales especializadas en Cienciometría. Se empleó la bibliometría descriptiva como método, y el abordaje interpretativo se enmarcó en perspectivas históricas y epistemológicas. La delimitación del dominio de conocimiento y su análisis se realizaron a partir de los registros bibliográficos de los documentos publicados en cinco revistas, y en las actas de un congreso especializado en Cienciometría, todos indexados en el Core Collection del Web of Science. Se examinaron las características de 1734 documentos con al menos un autor iberoamericano, publicados entre 1983 y 2024. El estudio permitió evidenciar la consolidación de un dominio regional con identidad propia, devenido escuela científica por sus aportes cognitivos y sociales. Se observó un crecimiento sostenido de la producción científica, una diversificación temática que refleja el carácter interdisciplinario de la investigación, y una colaboración estructurada mediante importantes redes regionales y globales.

Research in library education in Cuba is an area with limited representation within the library and information science knowledge published in mainstream scientific journals. Therefore, the study’s objective was to characterize scientific production on library education in Cuba during the period 1998–2024 using the Scopus database. The study is classified as descriptive with epistemological input. The theoretical methods of analysis-synthesis and historical-logical analysis were used to obtain results. At the empirical level, classic document analysis and the bibliometric method were employed. The techniques used were document review and social network analysis. A thematic concentration on information literacy and postgraduate training processes was identified, with an emphasis on university contexts. The positioning of institutions such as the University of Havana and the Universidad Central “Marta Abreu” Las Villas is notable. The most recurrent collaboration is developed between Cuba and Spain (North-South), which is expected due to the impact of the Doctoral Program in Scientific Documentation and Information University of Granada – University of Havana (DIG-UGR-UH) in the training of the main teaching and research capital of Cuba.

The primary objective of this research is to ascertain the predominant journalistic genres in podcasts produced by the main Spanish media groups operating in the daily regional press segment. A quantitative-qualitative analysis file was used to examine the 16 corporations with more than one local headline. The file took into account seven aspects: name and URL of the podcast; name and URL of the cybermedia where it is published; journalistic group that owns the cybermedia; subject matter; predominant journalistic genre; language style; and narrative rhythm. A total of 83 podcasts were produced by 12 of the 16 journalistic corporations that were considered in the study. Ten journalistic genres were identified: column, commentary, criticism, chronicle, interview, news, story, report, in-depth report, and talk show. The results indicated that 59 of 83 podcast that were considered exhibited a single predominant journalistic genre. The remaining 24 podcasts demonstrated a combination of genres, with two, three, and even four different modalities present within the same podcast. In general terms, talk shows, reports, news, and chronicles are the predominant journalistic genres, with a preponderance of formal language style over colloquial, an almost absolute balance between informative and opinionated content, and a tendency to follow a medium narrative rhythm.

En el siglo XXI, las organizaciones incorporan cada vez más la sostenibilidad a sus estrategias de comunicación, reconociendo la importancia de abordar las cuestiones medioambientales y sociales junto con los resultados económicos. Los stakeholders ahora exigen a las empresas una mayor transparencia y responsabilidad en sus esfuerzos de sostenibilidad. Esto supone un desafío comunicacional que puede ser resuelto gracias al uso de narrativas transmedia y la convergencia de medios, los cuales se han convertido en poderosas herramientas para que las organizaciones capten la atención de públicos diversos y comuniquen sus iniciativas de sostenibilidad con eficacia. Sin embargo, la adopción de estos innovadores enfoques de comunicación plantea retos, como mantener la coherencia del mensaje, adaptar el contenido a diversas plataformas y medir la eficacia de la campaña.