Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

The United Nations (UN) 2030 Agenda, implemented in 2015, has been the target of persistent disinformation campaigns driven by what is known as Dark Public Relations (DPR). This study analyzes 72 fact-checking reports conducted on two platforms, Maldita.es and Newtral, between 2019 and 2024, aiming to identify the dominant disinformative narratives about this initiative in Spain. The topics most affected by disinformation are “law and society” and “climate change,” with false narratives portraying the 2030 Agenda as a plan for population control and the erosion of individual freedoms. Additionally, a strong ideological bias is observed, reflected in distrust of empirical evidence, the discrediting of the scientific community, and the dismissal of social consensus supporting the implementation of the 17 Sustainable Development Goals (SDGs).

The main role of communication departments is to meet the internal and external communication needs of any organization or institution, making them essential strategic managers of their relational universe. This article presents the current situation of communication offices in Andalusia, considering a triple aspect: public, private, and social. A survey of 268 professionals working in these communication structures provided information on the department itself, working conditions, and employees’ perceptions. The results show a preference towards the word “communication” over other designations related to journalism. However, there is still a preference for hiring professionals with a journalism background over those from other disciplines, even though in these offices’ communication actions are developed both internally and externally, which often involves activities traditionally linked to public relations. The management of social networks stands out as a primary function and it is revealed that the largest number of job opportunities are in the public sector, the workforces tend to have extensive experience in the position held and show satisfaction with the work performed and job stability, but they suffer from work pressure, stress, and low salaries.

Spain is one of the European countries with the highest rates of drug use; however, society does not regard this issue as the most worrying. Furthermore, the health field is especially sensitive to fake news, and communication is key to combating it. This research intends to analyse the relationship between organisations and the media as key audiences in communication aimed at preventing drug use and avoiding misinformation. The study methodology includes a review of secondary sources and two focus groups with professionals from organisations and public relations (PR) departments, journalists, and experts. The results and conclusions of the research position the media as a prioritised audience in PR management by organisations dedicated to preventing drug addiction. However, shortcomings are observed in the journalistic treatment of the issue, both in coverage and in the differing treatment of legal and illegal substances that can enhance misinformation. To correct this, the media needs adapted messages from PR departments, data that contributes to the understanding of the problem, audiovisual resources, expert maps, and better use of information opportunities (world days) through collaborative work.

This study examines how advertising literacy influences the relationship between parasocial bonds and adolescents’ receptivity to influencer marketing. Using a quantitative approach and a questionnaire administered to 1,055 Spanish adolescents aged 12 to 17, the findings indicate that a stronger emotional connection with influencers correlates with a rise in acceptance of their sponsored posts. However, advertising literacy partially reduces this susceptibility, indicating the need for comprehensive educational and regulatory measures. The analysis also reveals that parasocial bonds can heighten adolescents’ receptivity to hybrid advertising. Thus, these results underscore the importance of reinforcing advertising literacy programs and establishing frameworks that move beyond merely labeling sponsored content are proposed to mitigate the impact of these relationships.

This article revisits Jesús Martín-Barbero’s contributions on the technocommunicative environment, the issues of popular culture, and the mediation of technicity as a catalyst for contemporary research on algorithms and platforms in Latin America. Based on a qualitative literature analysis, we identify the potential and limitations of this approach in analyzing everyday algorithmic practices. We conclude that there is an urgent need to build a bridge between studies with this perspective and macrostructuraltheories, which conceptually enrich the contemporary technocommunicative environment. This dialogue between theoretical frameworks requires the decentralization of European and North American thought, beginning instead with local forms of knowledge to produce contextually grounded understanding.

This study examines intelligence tools specialized in the early detection of fake news and related misinformation phenomena, aiming to facilitate their integration into the professional field of public relations. Using a qualitative approach, the research explores these tools, their functionalities, and how their implementation can enhance public relations strategies in the post-truth era. The findings present a catalog of advanced tools, market solutions, and action guidelines designed to strengthen the effectiveness of public relations in the digital landscape. Additionally, they highlight the analytical capabilities of these tools to proactively anticipate, prevent, influence, and mitigate issue management.

Since the early 21st century, the press as a medium of communication has been facing continuous changes in its structure and conception. Technological advancements have led readers to a migrate from print editions to digital versions and, more recently, to social media. In this context, advertising has become a crucial source of funding, given the limited success of subscription-based models. The aim of this study is to identify the role of advertising on the social media accounts of Spanish newspapers and to establish whether there are differences between traditional newspapers and digital native newspapers. A double. Methodology approach was employed. The results have shown differences in relation to the quantitative data of the profiles on social media metrics: traditional newspapers have more followers and higher engagement than native ones. Despite this, the study shows that when it comes to addressing advertising as an element of financing, both types of outlets assign similar importance, work with similar advertisers and predict an increase in the number of commercial ads on social media in the coming years.

The rise of misinformation affects credibility and trust in organizations and represents a critical challenge for public relations. This phenomenon has intensified with the proliferation of digital technologies and mass communication platforms, facilitating its rapid spread. To mitigate its negative effects, organizations must implement agile strategies that include fact-checking, transparency in communication, public education campaigns, and proactive crisis management protocols. Likewise, dealing effectively with disinformation requires a coordinated effort by institutions, governments, companies, journalists, and citizens, promoting a culture of critical thinking and information responsibility in society.

Considering the historical monopoly of Grupo Globo and its telenovelas in shaping Brazilian identity, subscription-based video streaming services (SVOD) emerge as new agents in the mediation and construction of Brazilian cultural identity, for both national and international audiences. This study explores the tensions between globalization and the representation of local identity through an analysis of original productions from 2016 to 2023. The increase in Brazilian serialized fiction,particularly those commissioned by foreign services, raises questions about national representation and their potential to either challenge norms or reinforce stereotypes. Focusing on the series Cangaço Novo and How to be a Carioca, this article discusses the role of American companies in mediating Brazilian realities and the challenges in creating these originals. This research concludes that, despite the disruptive potential of SVOD, the search for a global audience can compromise cultural diversity, perpetuating stereotypes from an external perspective and reflecting historically consolidated power structures.

This study examines the representation of non-normative affective relationships in the Netflix series Smiley (2022). Its objective is to analyze the construction of characters involved in non-normative sexual-affective relationships through a qualitative content analysis of the audiovisual text, approached from an LGBTIQ+ studies perspective. The initial hypothesis posits that Smiley, through its two main characters, promotes a vision of happiness rooted more in the traditional, monogamous, heteronormative model than in alternative frameworks outside the heteronorm. The study concludes that the series reinforces the cis-heteronormative relationship as the ideal model of happiness, ultimately neutralizing non-normative possibilities as viable models for sexual-affective fulfillment.