Sistema Regional de Información
en línea para Revistas Científicas de América Latina,
el Caribe, España y Portugal

Este trabajo recoge los resultados obtenidos a partir de un Proyecto de Investigación de Excelencia, financiado por la Consejería de Innovación, Ciencia y Empresa de la Junta de Andalucía, en el que se analizan, de una forma descriptiva e interpretativa, las buenas prácticas en integración de las Tecnologías de la Información y la Comunicación (TIC) en los Centros de Educación Primaria y Secundaria de Andalucía que formaron parte de las primeras experiencias como “Centros TIC” en esta Comunidad Autónoma.Presentamos, en forma de estudio de casos doble, los resultados derivados del análisis de dos centros. Hemos empleado diversas estrategias de análisis cualitativo: entrevistas abiertas, observaciones, análisis documental, registros audiovisuales y grupos de discusión. Los resultados obtenidos indican que existen elementos en común en ambos niveles educativos. Se observa la presencia de factores positivos desde los que se consolidan la integración de las TIC en las aulas como recursos complementarios a la labor del docente pero también, encontramos elementos negativos asociados a la desactualización del material o a la escasa formación docente, que frenan el proceso de integración de las TIC en la educación.

El desarrollo tecnológico asociado a los procesos educativos, ha generado nuevos espacios académicos que podrían facilitar la inclusión educativa a la población vulnerable, en especial a las personas en condición de discapacidad. Sin embargo, esta situación  aún dista de la realidad debido a las dificultades de accesibilidad que presentan este tipo de soluciones. El desarrollo de ambientes virtuales de aprendizaje accesibles ha sido un tema de trabajo con amplia divulgación en los años recientes, sin embargo hace falta una mirada integradora y sistémica que permita abordar los factores que intervienen desde diferentes dimensiones como son: la tecnología, la pedagogía, la comunidad académica y los aspectos organizacionales, para cumplir realmente con el propósito de inclusión.  Este trabajo presenta una guía metodológica que define lineamientos para el desarrollo de entornos virtuales de aprendizaje accesibles, considerando las cuatro dimensiones mencionadas.

The experience of the course History of Architecture II in the adaptation to the requirements of the EHEA will be presented, showing the use of Pinterest, a visual Online Social Network to improve teaching innovation. Active participation of the students, based on the search of the contents of the course, was developed with the aim of using the advantages that interaction offers. The role of the students in the development of the same course was therefore strengthened, with the main strategy to give them a broader control and decisional power over its contents. The results related with academic learning and with social and organizational personal growing are positive, and presented in this paper.

In this paper the characteristics of the postmodern era are compared to the features of the music video that are coincident, defining the music video as an essentially postmodern format. It's proposed clip's examples that show aspects like breaking the classic visual language codes, speed, repetition, intertextuality, and others. This reflection is based on numerous examples of music videos that show the features described and characterized by their current and original aesthetic. It accentuates how postmodernism is the context in which the music video frames as a mass-media product and transgressive nature compared to other established languages, which receives direct influences.

Every day, consumers are subjected under a big saturation of advertising messages, for that it is necessary to create a special attention, to surprise and to produce new exciting through new channels to involve public with the brand and to get an unforgettable experience. The objective of this research is make aware society the importance of doing no conventional acts of publicity which are more efficient. As methodology, a quantitative research developed, specifically, it is used the self-administered questionnaire survey and the application of a neuromarketing study to know the rank of knowledge of these actions between targets. It is used a short qualitative interview to some experts of the area also. Some of the most relevant foundings are: valuation of proximity, music and spreading through networks of street.

Participation in public affairs has been expanded by new information technologies. Citizens have found more opportunities to interact with their public representatives. It might lead to an enhancement of people’s political involvement. This paper analyzes the relationship between citizens and Spanish MEPs via e-mail. The researcher has conducted a group of people who, along three temporary waves, have adressed emails to the Spanish MEPs. Apart from observing the percentage of answers, a content analysis based on categories has been applyed in order to assess the quality of the answers. The findings point to low response rates when using email to communicate with citizens. However, those MEPS answering put a great deal of effort in resolving the questions asked by citizens.

The present study contributes to the research on communication processes and privacy issues in Social Networks Sites (SNS) and the specific implications for individuals’ informational self-determination in these types of technical environments. The central aim of this project is to investigate whether users are in a position to achieve their desired privacy level with the technical tools and information provided by these online social spaces, to delineate the potentially dangerous context for their privacy and to design an efficient way of introducing new European Commission’s regulation on informed consent in those scenarios. For this purpose, we use an ethnographic approach in conjunction with technical modelling tools. In a first phase of study, we tested competences and knowledge of a group of users of SNS, especially focusing on their attitudes towards privacy and their own protection strategies. The initial empirical findings of this phase suggest that despite their privacy concerns, users tend to show risky practices when introducing their private information on the Net. To assess if this fact is due to information shortage and coevaluate the importance a correct flow of information has to prevent privacy breaches, in the second phase we will provide participants with an informed consent tool.

Research on the history and evolution of public relations and communication management in Spain has been diffused among academics. Although since the introduction of university, both profession and discipline have been increasing at a rapid pace, the debate and the different positions about their origins and identity are still valid. The purpose of this research is to analyze the similarities and differences that exist between the different currents in the Spanish academic field, as well as the current evolution of "public relations" and the change in direction that has occurred, especially in the professional field, towards "communication management". To carry out this investigation a bibliographic review has been carried out from the analysis of the literature published in the major Social Sciences databases in Spain. The main results indicate that there is disparity of criteria on the background and origins of public relations in Spain as well as their evolution towards communication management.

This article discusses the journalistic genres most commonly used by the cultural supplements Babelia, ABC Cultural and El Cultural to communicate the contents of classical music from 1991 to 2010. The aim is to investigate the evolution of most common styles and genres of this section from the last decade of the 20th Century to the first of the 21th. The results and the trend lines show a clear leaning towards the use of interpretive genres, with the review article as the main protagonist, have been obtained through quantitative analysis. However, the widespread use of the opinion article in recent years indicates a possible change in the journalistic practices.

Given the interest that the television has displayed to children since its origin, it would be profitable analysing the attention that TV dedicated to child audience in its main 40-year history in Spain. Thus, the evolution of children's content was studied in Tv guides of the general-interest channels from 1970 to 2010, using the content analysis. Regarding with the main findings highlight an unfavorable treatment provided to children's programs from general-interest channels, expounded in a decrease of broadcasting hours until the complete disappearance of this content in the general offer, besides replacements and constant changes that conditioned its stability on national television programming.